I was contacted by Joanna and asked to create a logo for her party planning company ‘Events4You’ which specialises in balloon art, based in Texas, US. I was given a completely open brief so this was exciting for me, as it enabled me to show what I can achieve with minimal direction. The client's website was in the process of being built so I used the primary colours of the deep green and the rich purple as my starting point.
(Website not designed by me, included to show how the logo appears on the website)
The idea behind my design was to focus on the balloon art element of the company, so I wanted to use my illustrative approach to complete this brief. I am extremely pleased with how the final logo turned out; the illustrated balloon works within the logo and clearly depicts what the business is about.
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